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MOD hosts Brain Awareness Day
MOD hosts Brain Awareness Day

Museum of Discovery Hosts Annual Brain Awareness Day

In Honor of National Brain Awareness Week


     Little Rock, Ark (Mar. 13, 2012) - As part of its educational programming, the Museum of Discovery will host Brain Awareness Day Saturday, March 17, 2012. This annual event is held in honor of National Brain Awareness Week with special demonstrations and exhibits presented by the Arkansas Chapter of the Society for Neuroscience. The first 200 visitors will receive free admission.


     Saturday, representatives from the Center for Toxicological Research (NCTR), the University of Arkansas Medical Sciences (UAMS) Brain Imaging Research Center and Hendrix College will have displays and exhibits throughout the museum. Also, they will perform demonstrations on circulatory, respiratory and nervous systems, and show visitors of all ages the importance of good nutrition and a healthy lifestyle.


     "Understanding the human brain is no small feat. It is our core component, our chief executive officer, if you will. When we see what our brain does and how it affects our entire body, it's a pretty powerful teaching moment," said Nan Selz, the museum's executive director.


     "We're happy to host this event again this year, because it falls in line with our mission of promoting health-related science. We're glad to once again partner with the Society for Neuroscience's Arkansas Chapter," she added.


     Brain Awareness Week (BAW) is the global campaign to increase public awareness of the progress and benefits of brain research. Every March, BAW unites the efforts of partner organizations worldwide in a celebration of the brain for people of all ages.


     Dr. Abdallah Hayar, PhD, is president of the Arkansas Chapter of the Society for Neuroscience. He explained, "Through such events as this, we strive to improve public health by expanding awareness of neurological disorders. We're helping inspire the next generation of scientists, by bringing a general understanding of basic brain functions to the public stage. The Museum of Discovery is a perfect fit for us." Dr. Hayar is Associate Professor at the University of Arkansas for Medical Sciences' Department of Neurobiology & Developmental Sciences.


Demonstration Line-Up:


Jell-O for Brains - Children can put arteries onto the brain


Why Are You Acting Like That? - Test your behavior with an operant test panel


Your Eyes Are Playing Tricks on You - Discover how our eyes and brains can deceive us!


     The Mission of the Museum of Discovery is to ignite a passion for science, technology and math in a dynamic, interactive environment. It is a leading resource for informal science education. Founded in 1927, it is the oldest museum in Little Rock.


     General Museum Information: Admission - $10 ages 12 and up, $8 ages 1-11, free under 1, members free. Hours of Operation - 9:00 am to 5:00 pm Tuesday through Friday, 1:00-5:00 pm Sunday. Usually closed on Mondays, the museum will be open on March 19 for Spring Break.