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Acxiom's CMO Tim Suther Appointed to DMA Board | Business

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Acxiom's CMO Tim Suther Appointed to DMA Board
Business
Acxiom's CMO Tim Suther Appointed to DMA Board

LITTLE ROCK, Ark.-- Acxiom® Corporation , a recognized leader in marketing services and technology, today announced that the Direct Marketing Association (DMA) has appointed Chief Marketing Officer Tim Suther to their 2012-2013 Board of Directors. The announcement was made at DMA's 2011 Annual Business Meeting in Boston.

The DMA is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing — both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

"In the era of the empowered consumer, marketers increasingly use multichannel direct marketing principles to drive results," said Suther. "It's a privilege to contribute to the evolution of this industry as a member of the DMA's prestigious Board of Directors. On behalf of Acxiom, I look forward to helping companies adapt their marketing organizations to drive successful interaction at every customer touch point."

As CMO of Acxiom, Suther is responsible for the company's global product marketing, strategy and business development activities. Previously, he led the company's worldwide digital, agency and multichannel marketing services business. He has more than 28 years of experience driving transformational results at the intersection of data, marketing and technology.

Additionally, Suther is a member of the Board of Advisors for Loyalty 360, and the North American Advisory Board for the CMO Council. A critically acclaimed speaker and author, Suther regularly presents on breakthrough performance at leading global events, including Forrester Research Forums, Wharton Marketing Conference, World Financial Symposium, CMO Leadership Forum, ad:tech, and the Direct Marketing Association.

For more information about how Acxiom is helping clients transform their marketing capabilities in the face of a rapidly changing environment, read two recent white papers, "The Moment of Truth" and "Data is the New Black."

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