Our network

Acxiom named 2011 DMA Financial Services Company of the Year | Business

Title (Max 100 Characters)

Acxiom named 2011 DMA Financial Services Company of the Year
Business
Acxiom named 2011 DMA Financial Services Company of the Year

Company provides marketing services to financial and investment service companies

LITTLE ROCK, Ark. -- Acxiom Corporation, a global marketing services and technology company, announced its recognition by the Direct Marketing Association (DMA) as the 2011 Financial Services Company of the Year. The award will be presented today during the DMA 2011 Annual Conference & Exhibition in Boston.

"This recognition by the DMA is independent confirmation of Acxiom's expertise and superb technological performance in the financial services industry, from banking to insurance," said Michael Mathias, Acxiom's group vice president and financial services leader. "Our team has worked hard to provide our financial services clients with quality insights that help them better understand their customers' experiences and market to them with relevant offerings. Undoubtedly, through our wealth of consumer insight, analytics and superior technology, we are well-positioned to lead this industry to a greater level of performance."

Acxiom's financial services group serves the majority of the most successful financial services companies in North America, including 12 of the top 15 credit card issuers and seven of the top retail banks. By helping clients refine customer insights and leverage offline customer data online in a privacy compliant way, the group provides support with customer acquisition, retention and branding initiatives across several lines of business such as brokerage, mutual funds, financial planning, annuities, insurance, retail banking and charitable giving. The group helps clients succeed in an increasingly fragmented media environment by delivering innovation, client value and real solutions for engaging with today's connected consumers.

"Attaining customer-centricity is a journey rather than a destination," said Scott Howe, chief executive officer, Acxiom. "In a world of overwhelming volume, velocity, and variety of data, scalable technology and process are needed to refine data in order to deliver valuable consumer insights. I'm glad our hard work and leadership in this industry are being recognized."

Business