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Axciom offers tips to help your business find investors | Business

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Axciom offers tips to help your business find investors
Business
Axciom offers tips to help your business find investors

LITTLE ROCK, Ark. – Because investors are always thinking ahead, a new Investor Services Consumer Dynamics study by Acxiom Corporation provides information on how to reach investors with the right offering before they make investment decisions.

"Acxiom is offering marketers a proactive approach that hasn't been available before now," said Holly Marr, vice president of Insurance and Investor Services at Acxiom. "Although not all life-altering events that prompt an investor's decision can be precisely predicted, with a better understanding of an investor's current life stage financial trajectory, we can help our clients be there at each moment of need along the way — not after it's too late."

The new paper offers three in-depth case studies that demonstrate how Acxiom's strategy is successful by Empowering financial advisors,  Marketing in real-time using segment-specific , and enabling the marketer to offer up-sell opportunities based on existing as well as foreseeable future needs.

"This is true investor lifecycle marketing," said Ken Osmond, Acxiom senior analytic and strategy consultant for Investor Services. "It allows marketers to improve their profitability and ROI by executing against specific data structures to predict the significant phases in investors' lives."

To download a free copy of "Anticipation Marketing: A Science for Predicting Investor Decisions" click here or call 1 888-3ACXIOM (888-322-9466).

Business