LITTLE ROCK, Ark, (KTHV) -- The big business of big hair is taking over the statehouse convention center on Sunday.
The Arkansas Hair Convention brings hair care pros and vendors for a day of workshops, demonstrations and networking.
It comes after some deregulation of certain hair treatments by the legislature this year.
This convention had space for those specialists as well.
"This is a different product. They're not just getting crowns, but also contributing to someone who has alopecia or cancer or battling cancer to get themselves crowned," said Whitney Spencer of Crown Custom Wigs.
More than 100 vendors and brands went on display.
Portions of the proceeds went to Ronald McDonald House charities.